Lucie Shelley

Design + Direction + Art in New York, NY.

Senior Packaging designer at Blueland. 
Previously at Care/of.

Also running a mental health + graphic project called Lucent Matter.  

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Verb Products Sephora Endcap

Creative direction from start to finish of Verb’s new in-store display for Sephora US and Sephora Canada. The goal for this display was to cement Verb as a cool, new, Gen z brand that would appeal to Sephora’s younger customer. I casted and directed a photoshoot that would convey Verb’s diverse clientele and a range of hair types.

Photography: Lara Callahan