Design + Direction + Art in New York, NY.
Senior Packaging designer at Blueland.
Previously at Care/of.
Also running a mental health + graphic project called Lucent Matter.
↗ Info / Instagram / Pinterest / Are.na
Design + Direction + Art in New York, NY.
Senior Packaging designer at Blueland.
Previously at Care/of.
Also running a mental health + graphic project called Lucent Matter.
↗ Info / Instagram / Pinterest / Are.na
Optimization of 30+ pouch skus for retail. Overall project was based on shelf impact, clarity of communication with retail guest on shelf, and overall print and color optimization. Design included many rounds of consumer testing to make sure designs would perform on shelf in a retail environment.