Design + Art Direction in New York, NY.
Senior Packaging designer at Blueland.
Previously Brand Design at Care/of.
Also running a mental health + graphic project called Lucent Matter.
↗ Info / Instagram / Pinterest / Are.na
Design + Art Direction in New York, NY.
Senior Packaging designer at Blueland.
Previously Brand Design at Care/of.
Also running a mental health + graphic project called Lucent Matter.
↗ Info / Instagram / Pinterest / Are.na
Packaging design and production for Blueland‘s new brand refresh. Worked with substantial retail consumer research, cross functional partners, and external partners to produce Blueland’s new and optimized 2.0 packaging. Packaging included artwork buildout and management 70+ skus across compostable kraft pouches, debossed aluminum tins, glass bottles, and corrugated shipping boxes.
Creative Director: Katie Minchak
Associate Art Director: Kate Walker
Design Director: Bailey James
Agency Partner: Zero NYC