Design + Art Direction in New York, NY.
Senior Packaging designer at Blueland.
Previously Brand Design at Care/of.
Also running a mental health + graphic project called Lucent Matter.
↗ Info / Instagram / Pinterest / Are.na
Design + Art Direction in New York, NY.
Senior Packaging designer at Blueland.
Previously Brand Design at Care/of.
Also running a mental health + graphic project called Lucent Matter.
↗ Info / Instagram / Pinterest / Are.na
Packaging design and production for Blueland‘s new brand refresh. Worked with substantial retail consumer research, cross functional partners, and external partners to produce Blueland’s new and optimized 2.0 packaging. Packaging included artwork buildout and management 70+ skus across compostable kraft pouches, debossed aluminum tins, glass bottles, and corrugated shipping boxes.
Creative Director: Katie Minchak
Associate Art Director: Kate Walker
Design Director: Bailey James
Agency Partner: Zero NYC
Print and packaging design from start to finish for Blueland’s Hand Soap collection with Alexis Nikole, AKA Black Forager. Items included a new custom tin, compostable hand soap wrappers, a bespoke corrugated insert, and a new signature glass hand soap bottle.
Creative Director: Katie Minchak
Associate Design Director: Bailey James
Photography: Heather Sten
Print and packaging design from start to finish for Blueland’s holiday collection. Assets included a corrugated box, metal tin, paper insert, and compostable hand soap wrappers.
Merchandise design, influencer sourcing and content art direction for Blueland’s first launch of exclusive merchandise. Offerings included a denim tote, sweatshirt, and hat.
Campaign for the launch of Care/of’s Gut Musts product launch. Product offerings included a brand new Digestive Enzymes bottled pill, a brand new prebiotic pill, probiotic blend, and Chia-Flax powder. The objective of this campaign was to normalize and humanize digestive issues, and provide a comprehensive, yet seamless solution for the customer looking to improve her gut health.
Photography: Ian Shiver + Mckenzie Thompson
Creative Director: Samantha Mansfield
Brand Designer: Lucie Shelley
Prop Stylist: Grace Hartnett
Makeup: Shaina Ehrlich
Wardrobe: Courtney Raniszewski
Producer: Amelia Katz
Various packaging design for Care/of, including design of the iconic Care/of custom vitamin dispenser, as well as new Maca Powder packaging.
Packaging design from start to finish, remote UGC art direction (including casting, lighting, and wardrobe styling) for Verb Products’ Volume Texture launch. Included design of volume texture gift set to be sold in Sephora as well.
Creative direction from start to finish of Verb’s new in-store display for Sephora US and Sephora Canada. The goal for this display was to cement Verb as a cool, new, Gen z brand that would appeal to Sephora’s younger customer. I casted and directed a photoshoot that would convey Verb’s diverse clientele and a range of hair types.
Photography: Lara Callahan